What are the principles of exhibition design

The exhibition is mainly through the display space and the construction of the environment, only then has certain visual means and lighting means, at the same time, with the help of some props, in the company or product needs to publicize the content in front of the public.Therefore, this has driven the development of exhibition design, but how to meet the audience's psychology and attract more people?Here we introduce the principles of exhibition design.

1. Deal with the relationship between designers and exhibitors

Usually, the purpose of the design is to meet the requirements of the company and the public, so the design theme should be closely related to the company's publicity theme, which requires the designer and the company's publicity department to coordinate, use technical creation and all kinds of graphic means, to achieve the company wants to show the purpose and effect.

Ii. Perfect connection between exhibition and art

The biggest characteristic of exhibition design is that it has certain artistic means and USES various art industry skills to show the content that the company wants to show.But even so, the most central and core theme of the exhibition is to highlight the company's brand and image, so the designer should not exaggerate artistic skills in the design process, but put the content that the company needs to show in the theme section, and use certain artistic layout to attract more people's attention.

Third, handle the relationship between exhibition and trade

The main purpose of the exhibition is to highlight the image of the enterprise and attract the audience to leave more good impression on the enterprise, the exhibition booth exhibits should also be able to highlight the advantages and characteristics of product design, which is the core purpose of the exhibition.Of course, this is just to promote the role of the exhibition publicity, but if it is a trade exhibition, then it has not achieved the ultimate goal.The ultimate purpose of trade shows is to sell goods, so designing trade shows is more difficult.

Of course, in addition to the above principles, it is important to deal with the coordination with other works in the exhibition design process.